One of the things that I find my customers love talking about is possibilities. The possibilities that CRM and marketing can achieve for them.
If you’re not thinking about marketing automation, you should be. Small businesses especially need to think about this more and more. As technology continues to evolve you need to know that your competitors are flocking to the web. The money spent on yellow pages in the past is being shifted to new ways of marketing.
Don’t get left behind.
But the question is where do you start? There are so many things you could do but what should be the focus.
The quick hits are going to be email marketing and social media. I’ve heard time and time again that it takes about 10 – 15 touches to a prospect before they will be engaged with you in service.
What is a touch?
A touch is anything from a phone call, to an email to a connection on LinkedIn. Some companies will track every touch and run metrics against these to determine how long it takes to get a lead converted into an opportunity. I don’t advise getting too crazy with this out of the gate but it is something that you should strive for.