It sounds like a cliché, but the customer really is always right — and just like happy customers are returning customers, happy clients are returning clients.
This is a great article by Manick Bhan of Rukkus where he describes a number of initiatives that they do to help set themselves apart from their competition. The one thing that really stood out for us in their initiatives was that instead of sending the traditional gift basket they offered to process a donation to a charity of their choice. It’s a great way to get your customer to acknowledge receipt of the gift but also sets you apart from others.
Source: Four Tips For Managing Your Most Difficult Client Relationships