Canadian Small Business: We can be more competitive if we used technology better

Canadian Flag

Share

Facebook
Twitter
LinkedIn

In the past several weeks I’ve been starting to do a lot more research into the impact of technology on small businesses in Canada.  A lot of statistics that I’m pulling do fall in line with a lot of the perception that I have when dealing with small business owners.  The most striking thing I’m finding is the difference in comparison to our U.S. counterparts.  Less than half of our small businesses are readily using technology to enhance their business whereas more than 70% in the United States actively use technology to improve sales and marketing.

You can probably pinpoint a lot of the missing areas and I can give you a few quick examples even from this past weekend with traditional businesses.  I was out visiting friends in the Okanagan region of British Columbia visiting a few wineries.  We bought wine and did the usual tastings.  We visited 4 wineries in total (including 1 restaurant) and not a single one of them attempted to do the easiest thing possible.

Ask me for my email address.

The wine industry in this area has been growing for years and it is incredibly popular.  Now imagine you’re in charge of marketing for one of these fantastic locations.  You’ve just had me come through your vineyard, tasted wine, loved it, and even bought a few bottles at each location.  Imagine if you could send me teasers by email and promote local specials or invite me back for special events.  In some cases, even order cases to be delivered right to my home.

If you implemented something like this, do you think your sales might increase a bit?  What if I told you is that all it would take is about $20 – $50 for a service to help you automate the email notifications and promotions out to your “new” marketing leads?

Another example are private camping grounds.  I’ve been to drive in campgrounds such as KOA’s in the USA and they have one slick online experience.  I now get regular promotions on KOA sites throughout the continent.  Now I don’t expect private campgrounds to do cross promotion but I’ll give you another recent example.  I was out camping near Chilliwack, British Columbia a few weeks ago and the camp site had a few noticeable things going on:

#1. They had a number of sites still available on a Saturday.

#2. They had a number of unadvisable groups attending that didn’t fit the “family” model.

In my mind if you had a system in place to track your visitors and actually grade them then you might be able to better target the type of people you want (with discounts, promotions and invitations to come out).  You could easily track historical information about your visitors and then during the slow times, send out a newsletter inviting everyone out for camping.  Trigger them to remember that they visited your campsite and had a good time.

I’m one of a regular routine.  I always order the same dish at a Vietnamese restaurant and the same goes for Sushi.  I’m a creature of habit.  If you promote it the right way, I’ll come back to your campsite but if I don’t feel a connection; you’re just another campsite.

Once again, maybe $20 – $50 or even less, maybe even free depending on what types of service you’re trying to pull off.  But ultimately you’re not looking at a big investment and the return on that investment is easily achievable and easily measurable.

Canadian small businesses can be more competitive and they can excel better if they take time to research some of these tools to help them achieve success.  The apprehension I think is that we simply don’t know what we don’t know.  We need to spread the word around our small business community that technology can be easy to adopt and it can create value and revenue almost immediately if done right and done in a simple way.

Upcoming Events

SEPTEMBER 2022

SEPTEMBER 6th MONDAY.COM COURSE
SEPTEMBER 8th MONDAY.COM COURSE

OCTOBER 2022

OCTOBER 11th MONDAY.COM COURSE
OCTOBER 13th MONDAY.COM COURSE

NOVEMBER 2022

NOVEMBER 15th MONDAY.COM COURSE
NOVEMBER 17th MONDAY.COM COURSE

Our Industry Learning
software partners

Our Experts Can Help

First Name
Last Name
Email
What can we help with?
Anything else we should know?

Recent Posts

Categories

Newsletter

Newsletter Sign-up *

Get insider tips, industry news and content specific for CRM, Salesforce, SugarCRM and monday.com – all for free!

August 2022

MO
TU
WE
TH
FR
SA
SU
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
Events for August

1st

No Events
Events for August

2nd

No Events
Events for August

3rd

No Events
Events for August

4th

No Events
Events for August

5th

No Events
Events for August

6th

No Events
Events for August

7th

No Events
Events for August

8th

No Events
Events for August

9th

No Events
Events for August

10th

No Events
Events for August

11th

No Events
Events for August

12th

No Events
Events for August

13th

No Events
Events for August

14th

No Events
Events for August

15th

No Events
Events for August

16th

No Events
Events for August

17th

No Events
Events for August

18th

No Events
Events for August

19th

No Events
Events for August

20th

No Events
Events for August

21st

No Events
Events for August

22nd

No Events
Events for August

23rd

No Events
Events for August

24th

No Events
Events for August

25th

No Events
Events for August

26th

No Events
Events for August

27th

No Events
Events for August

28th

No Events
Events for August

29th

No Events
Events for August

30th

Events for August

31st

No Events
Events for September

1st