SugarCRM CTO Clint Oram discusses the current challenges and trends in CRM today and how it is evolving for the future.
CRMBuyer has an exclusive interview with Clint Oram, co-founder of SugarCRM, discussing the current challenges companies are facing with CRM systems and how it is evolving and changing for the future. Oram expresses how companies are having a hard time keeping up with the growth because technology has changed the expectations of customers.
The most influential part of the article is where he talks about common CRM mistakes companies make. He states, “You have to invest in your people, processes, and technology.” People and processes are the keywords here. It is all too common to see a company that wants to incorporate a CRM but they are unsure on how to utilize it for their specific needs. That is why we recommend doing a Technology Business Assessment (TBA) beforehand. This helps people visualize what Oram stated, “This is a cultural change.” Technology will not do all of the work for you.
Read the full interview below.