Category: Sales

Creating a Sales Process using a Swim lane diagram

Do you know why over 70% of CRM installations in the world fail? It’s because the teams implementing the CRM systems do not take the time to understand the real reasons behind the implementation of a CRM system for an organization. What are the priorities for a company when it comes to implementing the system? How will the users use the system and use it properly? What will motivate people to actually use the system?

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