Simple Lead Management Process

Simple Lead Management Process

Building a lead management process can either be a very complex process or a simple process.  If you’re a small business, I would venture to guess that you likely have not even considered building a lead process at this point.  I’ve heard from a number of...
Act-On’s New Advanced Social Media Module

Act-On’s New Advanced Social Media Module

Our favourite Marketing Automation tool just got better!  Act-On recently announced the release of their new Advanced Social Media Module.  Now you will be able to publish, listen and report on all of your social media posts directly within the Act-On platform. Act-On...
Marketing Automation and Canada’s Anti-Spam Law

Marketing Automation and Canada’s Anti-Spam Law

If you’re a Canadian based company or if you market to Canadian residents, then you should already be aware of Canada’s Anti-Spam Law (CASL).  The law came into force 2 years ago and still many marketers are trying to re-define their marketing strategies...