10 Reasons why you need a CRM

10 Reasons why you need a CRM

Yes, it’s another 10 reasons why you need a CRM.  This time I wanted to focus on pain points that you are probably experiencing in your business today.  As we grow our businesses we’ll find that we are constantly trying to plug the leaks as they spring...
Simple Lead Management Process

Simple Lead Management Process

Building a lead management process can either be a very complex process or a simple process.  If you’re a small business, I would venture to guess that you likely have not even considered building a lead process at this point.  I’ve heard from a number of...
How is your competition using marketing automation?

How is your competition using marketing automation?

One of the things that I find my customers love talking about is possibilities.  The possibilities that CRM and marketing can achieve for them. If you’re not thinking about marketing automation, you should be.  Small businesses especially need to think about this more...
Act-On’s New Advanced Social Media Module

Act-On’s New Advanced Social Media Module

Our favourite Marketing Automation tool just got better!  Act-On recently announced the release of their new Advanced Social Media Module.  Now you will be able to publish, listen and report on all of your social media posts directly within the Act-On platform. Act-On...
Marketing Automation and Canada’s Anti-Spam Law

Marketing Automation and Canada’s Anti-Spam Law

If you’re a Canadian based company or if you market to Canadian residents, then you should already be aware of Canada’s Anti-Spam Law (CASL).  The law came into force 2 years ago and still many marketers are trying to re-define their marketing strategies...