by Derek | Jan 7, 2019 | Marketing
Customer Relationship Management is one piece of a greater set of technologies used by businesses. I often hear how organizations would like to integrate their marketing funnel into their CRM process. There are so many ways to describe what a marketing funnel is...
by Derek | Oct 2, 2017 | CRM, Marketing, Sales
Yes, it’s another 10 reasons why you need a CRM. This time I wanted to focus on pain points that you are probably experiencing in your business today. As we grow our businesses we’ll find that we are constantly trying to plug the leaks as they spring...
by eligeo | Feb 6, 2017 | Marketing, Sales
Building a lead management process can either be a very complex process or a simple process. If you’re a small business, I would venture to guess that you likely have not even considered building a lead process at this point. I’ve heard from a number of...
by eligeo | Jan 30, 2017 | Marketing
One of the things that I find my customers love talking about is possibilities. The possibilities that CRM and marketing can achieve for them. If you’re not thinking about marketing automation, you should be. Small businesses especially need to think about this more...
by eligeo | Jul 27, 2016 | Marketing
If you’re a Canadian based company or if you market to Canadian residents, then you should already be aware of Canada’s Anti-Spam Law (CASL). The law came into force 2 years ago and still many marketers are trying to re-define their marketing strategies...
by eligeo | Mar 7, 2016 | General Topics, Marketing
Research firm points out that with new features continually being added, social listening platforms are evolving into “social relationship” ones. The four top social listening tools according to Forrester is: Synthesio, Netbase, Sprinklr and Brandwatch. There are a...
