Agile approach to CRM

As 2014 draws to a close I wanted to publish one last thought on a real great breakthrough we’ve had in terms of delivery of … Read More

Categories CRM

Creating a Sales Process using a Swim lane diagram

Do you know why over 70% of CRM installations in the world fail? It’s because the teams implementing the CRM systems do not take the time to understand the real reasons behind the implementation of a CRM system for an organization. What are the priorities for a company when it comes to implementing the system? How will the users use the system and use it properly? What will motivate people to actually use the system?

7 Myths about CRM Implementation

Customer Relationship Management (CRM) implementation can be a daunting task if you haven’t got the correct information in front of you but what can make … Read More

Categories CRM