How is your competition using marketing automation?
One of the things that I find my customers love talking about is possibilities. The possibilities that CRM and marketing can achieve for them. If you’re not thinking about marketing automation, you should be. Small businesses especially need to think about this more...
Eligeo CRM in the news: One big thing Corby did to improve its sales process
The Globe and Mail recently did an article on Corby who recently implemented Salesforce into their organization. Eligeo CRM was contacted for their opinion on how CRM solutions can impact how businesses can operate. “It won’t happen overnight,” says Derek Major,...
Establishing selection criteria for your CRM
If you haven't already downloaded it, make sure to download a free copy of the CRM Buyer's Guide that I wrote. It's a great way to get insight on how to go about purchasing a CRM system for your organization or in some cases utilizing it to better evaluate what you...
The Original Contact Manager for telemarketers
This is the 1st part in my series of incredible software feats in customer relationship management. In some articles I will be able to share names however in others they may be changed to protect the innocent. I had started Eligeo CRM in January of 2008 as a part-time...
Marketing Automation and Canada’s Anti-Spam Law
If you're a Canadian based company or if you market to Canadian residents, then you should already be aware of Canada's Anti-Spam Law (CASL). The law came into force 2 years ago and still many marketers are trying to re-define their marketing strategies to be CASL...
Why it’s important to plan your CRM implementation
Is a Technology Business Assessment important? Do I really need one before planning and implementing my CRM? The short answer is, YES. You must plan your CRM implementation for success. Performing a Technology Business Assessment and implementing a new CRM system...
SugarCRM Tips and Tricks in 90 Seconds
Do you ever get stuck working in Sugar on a task you don't know how to complete? Make sure to subscribe to our Youtube channel for 90 Second SugarCRM Tips. From creating a lead to building custom reports, we have you covered on all things Sugar. Here are two of our...
SugarCon 2016 Recap
There were so many awesome headlines from the 2016 SugarCon this year! The first big announcement was that Sugar is starting to use IBM's cloud. The release of a new plugin mapping the customer's journey. And a big jump for...
Current Challenges and Trends in CRM Today
SugarCRM CTO Clint Oram discusses the current challenges and trends in CRM today and how it is evolving for the future. CRMBuyer has an exclusive interview with Clint Oram, co-founder of SugarCRM, discussing the current challenges companies are facing with CRM systems...
My First Impression of SugarCRM – Top 5 Takeaways
I know it can be a bit intimidating when you start using a CRM. Especially when you're not very familiar with how the system works. You come across words and phrases you don't quite understand. I recently started using SugarCRM so...
Why you should switch from Salesforce to Sugar
This past week we had an excellent web cast that discussed the differences between the Other Guys and SugarCRM. Check out our webcast which discusses why you want to switch from SugarCRM and save money. Why you should switch from Salesforce to Sugar from...
Four Tips For Managing Your Most Difficult Client Relationships
It sounds like a cliché, but the customer really is always right -- and just like happy customers are returning customers, happy clients are returning clients. This is a great article by Manick Bhan of Rukkus where he describes a number of initiatives that they do to...
The CIO’s Role in Fixing a Broken CRM
This is a great article on handling a CRM implementation failure. This article does mention that over 50% of implementations fail however it is a number that is a moving target overall. When getting involved with fixing your implementation, the CIO is the key...
Forrester Wave Report Names Top Four Social Listening Tools
Research firm points out that with new features continually being added, social listening platforms are evolving into “social relationship” ones. The four top social listening tools according to Forrester is: Synthesio, Netbase, Sprinklr and Brandwatch. There are a...
SugarCRM acquires Contastic for natural language-based predictive sales tools | TechCrunch
Following its acquisition of Stitch last year, SugarCRM — a CRM competitor to Salesforce — has picked up another startup to enhance the arsenal of intelligent sales tools that it provides to… Source: SugarCRM acquires Contastic for natural language-based predictive...
Think You’re Too Small for CRM?
Regardless of size and industry, customer relationship management (CRM) software will help you manage leads, contacts, vendors and more. Just because you're a small business doesn't mean that CRM shouldn't be important for you. This article from business.com, which...
The Dos and Don’ts of Choosing the Right CRM System
An excerpt from Dan Leubitz's article in QIR4 2015. Dan analyzes in detail all the relevant factors to consider when choosing a CRM, and examines the state of the market today. Source: The Dos and Don'ts of Choosing the Right CRM System | Finance Magnates
Clint Oram, CTO and Co-Founder of SugarCRM, Recognized as 2016 CRN® Channel Chief
Eligeo CRM has been a SugarCRM Partner for a number of years and we're now the fastest growing and largest in Western Canada. We're absolutely thrilled to see Clint Oram get the recognition he deserves for leading our fast growing partner channel. Along with him and...
SugarCRM Guide to importing data
Introduction to Importing Once you’ve made the decision to implement a Customer Relationship Management (CRM) system like Sugar, a large hurdle is often the migration of your customer data. The SugarCRM Import Wizard will accept many file formats but the most common...
Salesforce customer? How to save 50% off your licensing
Cost cutting measure are a very common theme up here for Canadian businesses in the wake of a declining Canadian dollar and plummeting oil prices. Businesses are doing whatever they can to weather the latest economic storm that is impacting businesses across Canada...