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All things sales, marketing and software related
What is a marketing funnel?
Customer Relationship Management is one piece of a greater set of technologies used by businesses. I often hear how organizations would like to integrate their marketing funnel into their CRM process. There are so many ways to describe what a marketing funnel is...
The silver bullet to CRM success
What if I told you that there is a silver bullet to succeeding with CRM? It's something that eludes even the most experienced executives and managers of organizations that are adopting CRM in their business. It's not training. It's not a fancy dashboard. It's not...
Some quick tips to pick a CRM
The whole world of customer relationship management software is constantly evolving. Along with that and the Internet is that there are a ton of options to sift through to find the right option. There are a lot of options out there but how do you choose the right one?...
CRM Adoption – it’s an issue
For all of the successes I’ve had with CRM implementations over the years, the one thing that alludes me and many of my colleagues is always adoption. I think many consultants like to talk about how successful their implementations have been in the past, but the...
Headliners: SMB’s on CRM, Privacy, Cannabis and Benioff Salute
This is the first edition of the CRM Headliner. In the world of CRM there is a constant flow of new and exciting things happening. There is so much new innovation happening all of the time that it really is hard to keep an eye on it. What I’ve decided to do it for...
Sugar Dev Tricks: Retrieving JavaScript Bean Models
Thanks for reading my first development entry. If you're new to developing on Sugar 7.x and 8.x, you might be a bit overwhelmed by the differences from previous versions of Sugar. With these new versions we can take advantage of CRUD development directly on the...
The number one reason salespeople hate CRM
The main reason salespeople hate CRM has to be the dehumanization of the whole sales process, which can occur with the implementation of a CRM system. The main challenge you can encounter when implementing a new CRM system is to overuse the customer database you now...
How to tell if your CRM Implementation has failed
A CRM implementation is not an easy thing to execute, which is why it's probably best to have a person dedicated to the implementation and management of your CRM implementation process. While you can take every necessary step as a precaution, you will still need...
Sugar 8 is now available
SugarCRM has released Sugar 8 today for both cloud and on-premise customers. This is a big update, especially for our clients that are on-premise. Data Privacy Enhancements (GDPR) SugarCRM has launched new data privacy and management tools for Sugar. This is...
Why is CRM important for business?
We've already written about why you should get a CRM software for your business. In fact, here are 10 reasons why you need a CRM if you want to refresh your memory. This time, I’d like to explore the real importance of all those benefits your business will gain from...
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