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All things sales, marketing and software related

What is a marketing funnel?

What is a marketing funnel?

Customer Relationship Management is one piece of a greater set of technologies used by businesses.  I often hear how organizations would like to integrate their marketing funnel into their CRM process.  There are so many ways to describe what a marketing funnel is...

The silver bullet to CRM success

The silver bullet to CRM success

What if I told you that there is a silver bullet to succeeding with CRM?  It's something that eludes even the most experienced executives and managers of organizations that are adopting CRM in their business.  It's not training.  It's not a fancy dashboard.  It's not...

Some quick tips to pick a CRM

Some quick tips to pick a CRM

The whole world of customer relationship management software is constantly evolving. Along with that and the Internet is that there are a ton of options to sift through to find the right option. There are a lot of options out there but how do you choose the right one?...

CRM Adoption – it’s an issue

CRM Adoption – it’s an issue

For all of the successes I’ve had with CRM implementations over the years, the one thing that alludes me and many of my colleagues is always adoption.  I think many consultants like to talk about how successful their implementations have been in the past, but the...

The number one reason salespeople hate CRM

The main reason salespeople hate CRM has to be the dehumanization of the whole sales process, which can occur with the implementation of a CRM system. The main challenge you can encounter when implementing a new CRM system is to overuse the customer database you now...

How to tell if your CRM Implementation has failed

How to tell if your CRM Implementation has failed

A CRM implementation is not an easy thing to execute, which is why it's probably best to have a person dedicated to the implementation and management of your CRM implementation process. While you can take every necessary step as a precaution, you will still need...

Sugar 8 is now available

Sugar 8 is now available

SugarCRM has released Sugar 8 today for both cloud and on-premise customers.  This is a big update, especially for our clients that are on-premise. Data Privacy Enhancements (GDPR) SugarCRM has launched new data privacy and management tools for Sugar.  This is...

Why is CRM important for business?

Why is CRM important for business?

We've already written about why you should get a CRM software for your business. In fact, here are 10 reasons why you need a CRM if you want to refresh your memory. This time, I’d like to explore the real importance of all those benefits your business will gain from...

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