Creating a Sales Process using a Swim lane diagram

Do you know why over 70% of CRM installations in the world fail? It’s because the teams implementing the CRM systems do not take the time to understand the real reasons behind the implementation of a CRM system for an organization. What are the priorities for a company when it comes to implementing the system? How will the users use the system and use it properly? What will motivate people to actually use the system?

What is CRM?

One of the things that we face on a regular basis with our clients is exactly what is CRM?  It’s interesting when people describe the … Read More