What is a marketing funnel?

What is a marketing funnel?

Customer Relationship Management is one piece of a greater set of technologies used by businesses.  I often hear how organizations would like to integrate their marketing funnel into their CRM process.  There are so many ways to describe what a marketing funnel is...
The silver bullet to CRM success

The silver bullet to CRM success

What if I told you that there is a silver bullet to succeeding with CRM?  It’s something that eludes even the most experienced executives and managers of organizations that are adopting CRM in their business.  It’s not training.  It’s not a fancy...
Some quick tips to pick a CRM

Some quick tips to pick a CRM

The whole world of customer relationship management software is constantly evolving. Along with that and the Internet is that there are a ton of options to sift through to find the right option. There are a lot of options out there but how do you choose the right one?...
CRM Adoption – it’s an issue

CRM Adoption – it’s an issue

For all of the successes I’ve had with CRM implementations over the years, the one thing that alludes me and many of my colleagues is always adoption.  I think many consultants like to talk about how successful their implementations have been in the past, but the...