When creating a Social Media Campaign you want it to be great. You want it to stand out above the rest and really capture your audiences attention. So how do you do it? How do you ensure that YOUR campaign is THE campaign?
Here I have put together a few tips to get you started:
Brainstorm every idea that you have including the parts that seem a little daft because through getting it all out of your head and onto paper, you will be able to see where ideas interlock and become good together.
It will also help you through your elimination process of separating the good from the bad.
Set clear objectives of what type of social media campaign you wish to create, what the target audience will be and whether it will be a one-off or ongoing. If it is a one-off then you want to ensure that it really packs a punch and if it is to be ongoing, ensure that you have enough variety in your material so that it won’t quickly become dull and boring.
Too many people start off a campaign project and then have to shut it down or cut back on it before getting to see it at its full potential. Avoid this happening to you by ensuring that you have enough funding to cover the campaign, additional costs that may arise and enough to keep to one side for celebrating should it be a huge success. You have to have a reward for all the hard work after all!
Compile a list of emails that the campaign will be sent out to, which social media sites it will be posted on and which websites you will be advertising on. This way you will be able to track its progress, circulate it to a wider audience and be available to answer your customers questions as they may arise. Customers love to be able to interact with you and know that you are real rather than receiving an automated response.
Focus on one campaign at a time. You will probably have several ideas that seem great after you have finished brainstorming but that doesn’t mean that they should all be done now. Choose the one you wish to pursue and keep the other ideas to one side ready for your next social media campaign. If you try and set your attention to too many things at once you will find that it ends up being only half as good as it should be.
And finally of course, the Call to Action (CTA). Every social media campaign should have a call to action. This may be in the form of a “Free download” or ‘Sign up here to get a discount at Eligeo.” Having a CTA in place will encourage your customers to participate in your social media campaign and provide you with information on new leads and how successful it has been.
Depending on the size and scale of your social media campaign you will find that some are easy to develop in a week or two whilst others will take you months. If you feel that you are slightly out of your depth then it is definitely worth considering hiring a professional company to do it on your behalf because a failed social media campaign with your brand logo on it can have damaging results. If in doubt, play it safe.