I’ve been consulting for 15 years with businesses all across a variety of industries. Much of my consulting has been in relation to CRM and database deployments which meant finding ways to make businesses much more efficient than they are the day before. When we reviewed existing CRM deployments it always struck me how businesses didn’t take advantage of all of the tools available to them inside of their CRM databases. The sad truth is that many simply use the basic sales tracking and customer database features of a CRM rather than explore some of the powerful features that CRM’s like SugarCRM have to offer.
Today I’d like to highlight three incredible features that SugarCRM has to offer you that you might not have considered before.
When you enter a lead into your database, what happens next? Have you outlined a few steps to further engage your prospects? SugarCRM offers a robust workflow engine that can allow you to create a powerful drip marketing campaign by sending out emails in regular intervals. If you want to send them an email 7 days after they contact you from your website then you can. If you want to stop the campaign once you’ve converted them to a client, perfect. Let Sugar automate some of the marketing communications to help you keep your prospects thinking of you.
This one really surprises me every time. If you have a sales team working your database, wouldn’t you want them to quickly create and deliver quotes? SugarCRM has a powerful quoting engine that can be tied into the product catalogue that is also built internally to SugarCRM. If you want to take it a step further you can also integrate ERP-type applications into your system including Quickbooks. Wouldn’t it be something if you’re sales staff could access inventory directly from Quickbooks?
If you haven’t figured it out yet, customers like portals. They would much rather login to a system to see what’s up with their business rather than having to make a phone call. This is evident by the increased use of online banking, mobile phones and social media platforms. SugarCRM has a powerful customer portal that ties basic information back into your main database. With customizations using SugarCRM’s open source approach you can build out a powerful customer portal that can wow your customers and give them an easier way to communicate back with you.
These are just a few samples of the things we find that people don’t use enough of in their every day CRM use. SugarCRM can help you leverage new ways of connecting with your customers but also automating a lot of your marketing activities as well.
Give us a call today to talk more about CRM and see how we can help you take the next steps to implement a robust CRM solution for your organization.