As a tech guy, I have to admit that I love gadgets and I love cool new things. I think where we are in today’s society is quite incredible when you look at the devices and communication tools that we have compared to 10, 20 or even 30 years ago. It is simple incredible.
I was at Chinook Centre here in Calgary (our largest mall) and it was my first time walking through the new section of the mall that just opened months ago. As I was walking down the mall I looked to my right to see the fancy new Apple store. It was about 3PM in the afternoon on a Monday and I could not believe it.
The place was jam packed.
Not just a little bit, but it was full of people. There were more people in the Apple store than there were walking throughout the mall. I simply couldn’t believe it and I was almost scared to walk in that would lead to me being captured into the cult of Apple.
Apple sure has an amazing thing going for it. The technology is simply easy to use and easy to understand. That is significant when delivering value to customers that are looking to have an edge over the competition. I spend a lot of time with customers every day learning about their habits, likes and dislikes when it comes to technology. A lot of our competition out there sure spends a lot of time preaching their way of thinking and trying to change people’s habits where they really should be understanding and educating customers to ways that suit their way of doing things.
A thing I always tell people when I’m consulting is that it is extremely important to not allow technology to dictate your business processes. Your business processes should dictate how technology works. What I love about Apple is that it is so simply that you can actually implement your business process into the technology by utilizing hundreds of thousands of Apps, building your own App or simply adopting one of the really easy tools found on the iPhone, iPad or Mac.
Apple certainly gets it and I understand why people are going to these products. In the end, I took two steps into Apple and walked out. But, I know the time is coming that I will likely walk in there and absorb what I’ve been missing out on.